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Rabat – Renault Group reported a 13.7% increase in vehicle sales in Morocco during the first half of 2026, underscoring the country’s growing importance in the automaker’s international strategy as the company continues to accelerate the electrification of its lineup.
The French manufacturer sold 49,821 passenger and light commercial vehicles in Morocco between January and June, placing the kingdom among Renault’s strongest-performing markets outside Europe. Morocco joined India (+61.2%), Mexico (+16.3%), Turkey (+15.4%), and Brazil (+5.3%) as key contributors to the group’s international growth.
The strong performance came despite Renault‘s global sales remaining broadly stable. The group sold 1,165,133 vehicles worldwide during the first six months of 2026, representing a slight 0.4% decline compared with the same period last year.
Renault said the results reflect a strategy focused on improving the quality and profitability of sales while expanding its range of electrified vehicles. Outside Europe, sales of the Renault brand rose 2.8% for the second consecutive year.
Morocco continues to play a strategic role in Renault’s global operations as the group’s second-largest manufacturing hub worldwide, with production centered at its Tangier and Casablanca plants. The facilities supply both the domestic market and numerous export destinations.
Europe performance
In Europe, Renault Group sold 821,092 passenger and light commercial vehicles, down 1.3% year-on-year.
The Renault brand maintained its position as Europe’s second-largest automaker, with 528,849 vehicles sold, up 2.6%. The Renault 5 E-Tech became Europe’s best-selling electric vehicle in the B-segment.
Dacia sold 284,021 vehicles, a decline of 8.7%, but retained a place among Europe’s top three brands for private passenger car sales.
Renault also strengthened its position in Europe’s light commercial vehicle market. Although the overall segment expanded by only 2.1%, Renault’s commercial vehicle sales increased 11.7%, allowing the brand to consolidate its position as Europe’s second-largest player in the segment.
The group also continued expanding its electrified vehicle portfolio. Electrified models accounted for 52% of Renault Group’s European sales during the first half of 2026, including 18.8% fully electric vehicles. The Renault 5 E-Tech emerged as Europe’s best-selling electric city car in the B segment.
Looking ahead, Renault plans to launch several new models in the second half of the year, including the Renault Twingo E-Tech Electric, a new hybrid version of the Dacia Sandero, and the new Dacia Spring, as the company continues its transition toward electrified mobility.
