Agadir – Morocco’s Agadir and Finland’s Helsinki have renewed their direct air connection, with Finnish airline Finnair launching a weekly service expected to bring more Nordic visitors to the Souss-Massa region during the 2026-2027 winter season.
The inaugural flight arrived at Agadir Al Massira International Airport on Wednesday, where officials and diplomats attended a welcoming ceremony, including Finland’s ambassador to Morocco, Marjaana Sall.
In an announcement, the Finnish Embassy in Morocco said the new connection “strengthens connectivity between the two destinations and opens up new perspectives for tourism, economic exchanges, and rapprochement between Morocco and Finland.”
The embassy described the route as an opportunity to showcase the assets of the Souss-Massa region and strengthen its international appeal.
“Agadir and Helsinki are now connected by a direct air route. An opportunity to enhance the assets of the Souss-Massa Region and strengthen its attractiveness internationally,” the embassy added.
Finnair plans to operate one flight per week from October through the end of April 2027, providing direct access to Agadir throughout the winter season.
The service marks the Finnish airline’s return to Agadir after several years of absence, restoring a link with a Nordic market that regional tourism officials consider important for the destination.
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Speaking about the inauguration, Sall said the new route would strengthen bilateral relations and help increase the number of Finnish visitors to Agadir and the wider Souss-Massa region.
The Souss-Massa Regional Tourism Council also welcomed the route, with its Vice-President, Abdelhaq Chahli, stressing the importance of the Finnish market and the role of new air connections in supporting regional tourism.
The council said the service could create opportunities to expand flight frequencies in future seasons and potentially extend air connectivity to other Moroccan cities.
It also described the return of Finnair as an opportunity to rebuild long-standing ties with Nordic travelers and reinforce Agadir’s position in European markets with growth potential.
Beyond passenger connectivity, the route could also benefit the region’s wider tourism sector, including hotels, travel agencies, tour operators, transport companies, and providers of tourist activities.
The new connection comes as Morocco seeks to diversify its tourism markets and strengthen international air links to support visitor arrivals across its destinations.
