Rabat – International Women’s Day serves as an opportunity to recognize and celebrate the social, economic, cultural, and political achievements of women throughout history and across the world.
It is a day to come together and support one another, to shine a light on the achievements of women trailblazers, and to inspire future generations of women to pursue their dreams and aspirations.
General Manager of Hendiya Skincare Hasnae Alami, has used her strong leadership and strategic thinking skills to make the organic skincare brand Hendiya stand out in a competitive environment.
Alami graduated with a master’s of Science and Management from Emlyon business school in 2011. She majored in Strategic Marketing, Market Research and Analysis, and Digital Marketing.
Diverse career path
She began her career in 2009 as a marketing assistant at Natixis and later worked for two years as a business analyst at Airbus Helicopters.
In 2012, she worked in customer relations and project Management for EDF Energy. After two years, she joined French multinational telecommunications corporation Orange as a key account manager.
Alami’s rich career has only continued to grow; she currently works as a general manager of Hendiya Organic Skincare.
Throughout her diverse professional experiences, she accumulated enriching expertise in many fields including brand management, digital marketing, and entrepreneurship.
In an interview with Moroccan news outlet Aujourd’hui Le Maroc, Alami said that: “Growing up in Morocco—a country famous for its high-quality natural oils and floral waters—had been a major source of inspiration.”
She highlighted that organic prickly pear seed oil was one of her greatest discoveries which she described as a “true Moroccan treasure,” that belongs to the “luxurious display cases of the world’s greatest beauty stores.”
Women-led brand empowers women
The skin care industry is highly competitive and is constantly evolving with new products and technologies being introduced regularly.
The brand’s general manager must develop strategies to differentiate the business from competitors and attract and retain customers.
Hendiya Organic Skincare sets itself apart with its women-led management. Women are the primary consumers of skincare products, and having a women-led brand can provide a unique understanding of the target market’s needs and preferences.
The brand brings together talented and committed women from diverse backgrounds, united by a common driving force, which is “excellence.”
According to the brand: “Passionate and exciting women are involved in every step of the value chain: from harvesting to delivery, including sorting, design, formulation, bottling, packaging, order preparation, customer relations and marketing.”
Women are still underrepresented in the business world, and having women-led brands can serve as an inspiration for other budding entrepreneurs.
