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Rabat – After securing funds from pan-African investment platform Africa50, Moroccan private education provider Holged is planning to enter the Kenyan market.
According to Kenyan news outlet Capital Business, Holged is set to offer American K-12 education in the English-speaking eastern African country (including kindergarten plus 12 more years of schooling).
On October 5, Africa50 agreed to invest in Holged and support the group in expanding its network across Africa. However, the agreement remains subject to approval from Morocco’s Competition Council.
Welcoming the new partnership, Holged CEO Ahmed Benyahia said the investment “Will undoubtedly allow us to accelerate our development in the region, to consolidate our leadership and maintain a dynamic movement in the service of our ecosystem, alongside a leading continental investment platform.”
Echoing Benyahia’s sentiment, the Managing Director and Head of Infrastructure Investments at Africa50 Raza Hasnani noted that the partnership supports Holged’s goal of generating “significant development impact while delivering attractive investment returns.”
The director of Africa50 continued, “We are pleased to collaborate with a partner that has a long track record of academic excellence.”
With Holged seeking to enter the Kenyan market in an unprecedented move, given its familiarity with the French education system, the group is expected to meet fierce competition from well-established players.
Capital Business notably argued that schools operating in Kenya such as Makini School, Strathmore School, and Brookhurst International School are set to be the main competitors for the Moroccan group, amid rising demand for high-quality education in Kenya.
Holged now has 16 campuses across Morocco and Tunisia, educating more than 16,000 students. The group’s schools include El Yassamine and Al Jabr in Morocco, and ISC in Tunisia.
Read Also: Morocco to Reinforce English Learning Amid Tensions with France
