Bahia Benkhar, Author at Morocco World News

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Bahia Benkhar

Bahia Benkhar Sougrati stands as a preeminent figure in Strategic Communications and a visionary architect of National Branding. A seasoned strategist and prolific project leader, she is the CEO of Musk Strategies the inaugural Moroccan-American agency dedicated to the art of national branding and the orchestration of high-profile international events. Complementing this role, she co-leads Astericx Group, a global contractor at the forefront of redefining citizen experience strategies.
Her distinguished trajectory is deeply rooted in the media landscape, where she previously commanded respect as Station Director and subsequently as the Deputy General Manager (DGA) of the Radio Plus Group.
A master of cultural diplomacy, Bahia has pioneered landmark initiatives that elevate national identity into the realm of global prestige, most notably as the founder of the "Moroccan Village" and the creator of the "Heritage Night" at the NBA. Her dedication to human capital and excellence is further epitomized by Footalents, a premier scouting initiative nurturing the next generation of footballing icons.