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Rabat – Centrale Danone Purchasing Director Adil Benkirane has apologized to consumers for characterizing participants in the online boycott as betraying the country and its products.
Following apologies from Central Danone in a statement earlier today, Adil Benkirane shared a video on Facebook, also expressing his regret: “I have read the reactions about my statement, and I know I made a mistake,” he said.
Benkirane expressed his remorse for hurting the Moroccan citizens: “It was not my intention. What I meant was that the farmers needed all of us and our support,” added Benkirane.
In its statement, Central Danone clearly stated that Benkirane’s comment “does not reflect the company’s official stance.”
Centrale Danone is the first company to officially comment on the boycott following statements from officials, including Aziz Akhannouch, owner of the Afriquia gas company and Morocco’s Minister of Agriculture.
The boycott remains ongoing under the slogans “Say No to High Prices,” and “Let it Spoil.” Young protesters first launched the boycott campaign on Twitter and Facebook on April 20.
Since then, the boycott has come to embody unified Moroccan citizenship speaking out against rising commodity prices.
