Kim Kardashian: Morocco’s Argan Oil is My Beauty Secret

Aziz Allilou
Aziz Allilou is a student at the Higher Institute of Media and Communications (ISIC) and Morocco World News correspondent in Rabat.
Kim Kardashian: Morocco’s Argan Oil is My Beauty Secret

Rabat- Rabat Kim Kardashian has revealed that Morocco’s Argan oil from Morocco is her skin secret.

 American reality TV star Kim Karadashian said that Argan oil has a special place in her daily beauty routine in order to keep her skin and hair moisturized.

Called “Liquid Gold”, Argan oil is one of the world’s most rare and expensive essential oils. The 200-year-old Argan tree grows only in the Sous Valley of Southern Morocco. In this region, native Berbers have been using culinary Argan oil in their recipes.

Meanwhile, it has become a source of living for the Amazigh women in this remote region, as it has shown marvelous results in healing skin, hair, and nails, bringing them to excellent healthy condition.

In addition, Argan oil has gained the attention of many of the world’s female celebrities, and has become an essential part of their beauty routine. Those celebrities, includes Kim Kardashian, Katy Perry, Eva Mendes, Salma Hayek, Taylor Swift, Madonna, and Scarlet Johansson.

The Daily Mail revealed in a recent report that stars’ love of Argan oil boosts business in Morocco and empowers Moroccan women.

“Beauty secret: Radiant beauties Kim Kardashian and Eva Mendes swear by the power of Argan oil – and the production of it in Morocco is helping women earn a living in a remote desert where work is hard to find,” according to Daily Mail.

The British news website points out that the Tighanimine Cooperative, the world’s first Fairtrade certified women’s Argan Oil cooperative, gives Berber women the financial independence to support their families.
“The income is helping to change not only the women’s lives, but also their family’s too.” Daily Mail concluded.

 Photo credit: US Magazine.com

 

 

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