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Rabat – The US Meat Export Federation (USMEF) is inspecting the Moroccan market after the Moroccan government decided to allow US beef imports.
According to Feedstuffs, US export companies are already starting to explore the market.
The USMEF representative in Africa, Monty Brown, visited Morocco in mid-December to meet with various companies in the Moroccan beef market.
“We had meetings in Casablanca and Rabat with seven different companies, and the initial reaction from the majority of the buyers is that they are very interested in U.S. beef,” the representative said.
Brown also said that “the outlook for U.S. beef and beef variety meat in Morocco is exciting. They are open to all products, and there’s a willingness to do business there. We saw a strong level of genuine commercial interest.”
He added that the US export federation will “be able to do a lot more volume with Choice cuts because of the price differential they will offer. We know that Choice beef offers a superb eating experience, and we expect strong interest once it is introduced to more consumers in Morocco.”
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Brown said that more than 6,660 metric tons of US Department of Agriculture (USDA) Prime and Choice beef can be sold in Morocco at zero duty in accordance with the 2019 high-quality beef quota.
In December, Representative of the US Trade Representative (USTR) Robert Lighthizer said, “new access to the Moroccan market for beef and beef products is an important step in ensuring that American farmers and ranchers can continue to expand their exports of U.S. agricultural products.”
US Secretary of Agriculture Sonny Perdue asserted, “American beef is the best in the world, and once Moroccans get a taste of it, they’ll surely want more.”
The USDA announced in December that Moroccan imports of agricultural products from the US exceeded $512 million as of November last year. The Trump administration estimates the North African country will represent an $80 million market for US beef and beef products.
