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Rabat – Jumia Morocco and Hellofood Morocco, both subsidiaries of Africa Internet Group (AIG), denied a report that they face serious financial problems and said they are not retrenching employees.
On Tuesday, H24info said in an “exclusive report” that Jumia Morocco and Hellofood in Morocco are laying off staff “due to financial difficulties.”
The report pointed out that “the worst is feared,” referring to the possibility that the companies could shut down in the near future.
The Moroccan publication also cited an internal source claiming that the two companies have already laid off ten employees over the past week.
Kaymu Morocco was mentioned among the three ventures with financial difficulties.
H24info corrected its report later, acknowledging that Kaymu has a different business model and only plays an intermediate role between sellers and buyers. A business-model that actually seems to be creating jobs and encouraging the digitalization of business in Morocco as explained by a report released the same day by the weekly LNT.
“By encouraging and motivating all the traditional sellers to become online entrepreneurs, Kaymu creates skill improvement and new jobs in Morocco,” states the article.
“This young start-up has an original business model and has managed to position itself as leader while revolutionizing e-commerce practices in [Morocco]” adds the article.
The Managing Director of Jumia Morocco, Bastian Moreau, meanwhile, confirmed to Morocco World News that the company is not experiencing any financial problems.
Moreau went on to add that Jumia “has a solid presence all over the country due to its professional service delivery and clients’ trust.
“The company is solid and growing,” he concluded.
