New York – The Moroccan National Tourism Office (ONMT) is gearing up to launch a digital promotion campaign in the Scandinavian markets.
The campaign will focus on hundreds of bloggers “to create a circle of digital ambassadors of Morocco in the Scandinavian countries” said Aziz Mnii, representative of the Moroccan National Tourism Bureau in Stockholm.
Scandinavian bloggers to attract the most followers in the Moroccan promotion will get a trip to Agadir in November. Mimi says the visit will highlight the tourism and cultural assets throughout Morocco and the excellent security precautions taken to protect tourist
Norway, Denmark, Sweden, and Finland have some of the highest internet-connected regions in the world. Over 90% of their travel is booked on the internet.
Both digital media and social media such as blogs Facebook, Instagram and Twitter are excellent marketing tools for the tourism industry and very effective for the Scandinavian Market.
The Scandinavian market has increased significantly, reported Morocco World News last month. Arrivals of Norwegian tourists increased 16.20 percent, Danish tourists 20.53 percent and Swedish tourists 1.51 percent.
“The fragile and uncertain economy, political impact and a wave of terrorist attacks all contribute to a slowing demand environment from this region mainly to the Middle East and North Africa (MENA),” Mnii told Medias 24.
Last month, Morocco’s Ministry of Tourism reaffirmed its commitment to improve the hospitality industry in a program called Vision 2020.
Vision 2020 was presented as a government policy in 2010 in Marrakech. It is His Majesty King Mohammed’s VI objective to increase the size of the tourism sector and make Morocco among the most popular tourist destinations worldwide. Several major infrastructure projects, such as Azur 2020 and Eco & Green, have been undertaken to make Morocco more attractive to visitors.
The goal of Vision 2020 is the increase the number of tourist that come to Morocco and the quality of services offered to them with the effect of making tourism a more prosperous industry to contribute to the overall economy of Morocco.
Currently, more than twenty Swedish subsidiaries are established in Morocco, mostly within the telecom industry. Swedish exports to Morocco has more than doubled during the last ten years, and reached 3.8 billion in 2014, which represents a 39% increase compared to 2013.
Swedish businesses find the hub in Casablanca as a good launching point for growing business in West Africa.
