Gender Diversity to Pump $30 Billion in Moroccan GDP by 2025

Rabat – Morocco could unlock a GDP of up to $30 billion by 2025 by capitalizing on its strong potential for gender diversity in business, according to the consulting firm McKinsey.

Sandra Sancier-Sultan, Senior Associate Director at the consulting firm, presented this prediction as part of the results of her study “Women Matter,” which investigated the representation of women in positions of leadership in Moroccan companies.

The study showed that the proportion of female managers for the 48 largest companies in Morocco does not exceed 2%, compared with 5% in Africa and 3% in Europe. For female managers in occupations, the proportion is 54%.

The Kingdom must put in place policies to strengthen the presence of women in the labor market and direct them to more productive sectors like industry and services, stressed Sancier-Sultan McKinsey director .

The presented the results the a study at the meeting organized by the French embassy in Morocco and the women councilors of French foreign trade in commemoration of International Women’s Day.

Since 2007, McKinsey has produced a series of reports on the diversity and presence of women in positions of responsibility in the public and private sectors. The Women Matter reports have established the link between the presence of women in leading positions in companies and their financial and organizational performance. The latest Women Matter Africa report shows that Africa has made progress in the representation of women in the private and public sectors to achieve levels that are equivalent to, or even higher than, global averages.

However, full equality of access to positions of responsibility between men and women is still a long way off.

Women Matter Africa’s research work is based on an in-depth survey of about 50 major African companies, interviews with 35 female executives and public sector executives and analysis of the financial performance of 210 listed companies. This research is the first exercise on the African continent to analyze regional dynamics in terms of diversity.