Rabat – Morocco’s Royal Football Federation (FRMF) hired on January 12 VERO Communications as ‘the lead international communications and strategy agency to the Morocco 2026 FIFA World Cup bid,” according to a statement by the London-based agency.
VERO advises its clients on major event bid strategy, communications programs and election campaigning.
The statement said that FRMF and VERO will collaborate together with Morocco 2026 Bid Committee “to help shape the vision of a welcoming, passionate and authentic tournament in one of Africa’s most dynamic nations.”
The agency will work on the bid’s aspects of international media and social media communications and will work with bid leaders on overall campaign strategy.
Morocco has chosen VERO for its successful previous achievements, including advising Paris in its campaign to win the eligibility to host the 2024 Olympic and Paralympic games. The agency also helped Andrew Parsons in his election campaign as President of the International Paralympic Committee.
Mike Lee, Chairman of Vero Communications expressed his happiness over Morocco’s choice. “ We are delighted to be joining the Morocco 2026 Bid at this time and look forward to this exciting journey all the way to the FIFA Congress in June,” he said.
Speaking about Morocco and its chances to host the world tournament, Lee said that the nation“is a truly welcoming country with an authentic passion for football, providing excellent conditions for players, easy for fans to access and get around and all in a single time zone.”
He also lauded Morocco’s geographical location. “Its location at the crossroads of Europe and Africa, and East and West, means it also offers FIFA a superb commercial proposition.”
Lee also pledged to make the campaign an interesting journey “ as a country from Africa seeks the honor to host the most important footballing event on the planet.”
Morocco submitted its candidacy to host the 2026 World Cup on August 11, 2017. Morocco will be competing with common candidature of US-Mexico and CANADA.
The bid for 2026 is going to be the fifth for Morocco, after 1994, 1998, 2006 and 2010.
African Football Confederation (CAF) has shown unwavering support for Morocco’s Bid. Last week, Ahmad Ahmad, CAF’s President said “there is no room for discussions. AS CAF president, it is an obligation for me to support Morocco’s bid.”
CAF president added that it is unfortunate that “a continent with an impressive football history hosted the world cup only once throughout history.” The only African country that won the right to host FIFA’s World Cup was South Africa, which hosted the 2010 World Cup.