Macy’s, a major U.S. retailer, is launching a hijab-friendly collection in collaboration with an Islamic fashion brand.
The American department store chain has partnered with Verona Collection, an Islamic boutique, and plans to exclusively carry Verona products for both Muslim and non-Muslim women across the U.S.
The modest fashion line, expected to launch on the Macy’s website on Feb. 15, includes a variety of hijabs or headscarves, as well as modest tops, pants, dresses and abayas, a loose garment worn by some Muslim women.
According to the International Business Times, Lisa Vogl, the founder of Verona Collection, said in a statement that “Verona Collection is more than a clothing brand.”
“It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside.”
Regarding their partnership with Macy’s, Vogl said that “Macy’s has been an amazing partner, helping us strengthen the foundation of our business through the Workshop at Macy’s and now introducing our brand to their consumers through this collaboration.”
.@Macys announced that it will soon carry a line of clothing targeted toward Muslim women. It launches online Feb. 15. What do you think about the department store’s decision? Should stores tailor their merchandise toward specific demographics? ? courtesy of Macy’s pic.twitter.com/KAPbl93h2L
— clevelanddotcom (@clevelanddotcom) February 6, 2018