Rabat – The Swedish fashion group H&M was compelled to remove a set of Children’s socks from its stores, after receiving complaints claiming that the garment has a logo motif with a jackhammer supposedly resembling the prints of “Allah” if viewed upside down, Swedish media outlets reported.
“The print on the sock depicts a Lego figure and that it would resemble a sign for something else is entirely coincidental. But since customers have responded, we have chosen to remove the socks,” says Petra Buchinger, head of press relations at H&M.
She added that H&M is “constantly looking over its range, and that it strives to offer products that they think customers will appreciate.”
The incident comes just weeks after the clothing giant was slammed for racism over its advertising of “coolest monkey in the jungle” hoodie that featured a black child model.
“We have learned from the event with the sweater and have further strengthened our internal routines,” noted Buchinger.
The ad sparked a widespread backlash for what many said was an “insensitive association between the young model and a hateful slur against black people.”
In response, Members of South Africa’s Economic Freedom Fighters ransacked several H&M branches in South Africa, tearing down displays and throwing clothes around, while staging demonstrations at other branches.
Shortly after the outrage broke out, the Sweden-based group apologized in a statement adding that the image has been removed from all H&M channels.
“Our position is simple, we have got this wrong and we are deeply sorry,” the apology reads.