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Rabat – Thursday morning, popular French car maker Renault announced at its Moroccan office it is launching a branch of the Renault Foundation in Morocco. The mission of the foundation is to promote social welfare where Renault has a presence.
According to Renault’s website, the foundation works to promote sustainable mobility and inclusion. It pursues the goals through supporting education and fighting social discrimination.
Renault has opened foundations across the world in its quest to bring social change and has offices in Brazil, Colombia, Argentina, Spain, France, and Romania. Portugal and Morocco are the newest locations that Renault expanded its foundation to, and the Renault Morocco team are already adamant of the success the foundation will bring.
Marc Nassif, CEO of Renault’s Morocco Group and president of the new Moroccan foundation, spoke at the foundation’s presentation ceremony, where he said, “Renault Morocco Foundation is a renewed promise for the future.”
Nassif stressed, “In a global economy, the human must remain at the center of the concerns,” Le Matin reported.
In addition to promoting social equality, the foundation also works on campaigns fighting unsafe road conditions through a project called “Tkayes.”
Through Renault’s expansion of global philanthropic efforts, the company is building its image as a benevolent corporation, but it is also making international connections that may translate into it being a more prominent international player as well.
