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Join on Telegram Organized in partnership with the Ministry of Culture and Communication under the patronage of King Mohammed VI, Les Imperials awarded brands, agencies, and talented individuals of the media and advertisement spheres who stood out in 2017 and 2018.
RAM won “Les Etoiles” prize for 2019 and the “Brand without Borders” prize for its branding and communication strategy.
“The event has provided an opportunity to acknowledge the best initiatives by professionals in the digital, marketing, and advertising field,” RAM reported in a statement.
For the campaign dedicated to its Moroccan passengers living abroad and other African customers, RAM worked with Senegalese businessman and artist Youssou N’Dour and American-French actor of Moroccan descent Said Taghmaoui to attract more customers.
The jury of the contest praised the airline’s creative approaches, closeness to customers, and its “African spirit” and internationalization.
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Les Imperiales also awarded the company’s approach toward the qualification and participation of the Moroccan national team, the Atlas Lions, in the 2018 World Cup in June. RAM stated at the time: “We not only transport passengers, but also follow our lions to Russia.”
The jury also acclaimed one of the company’s mottos: “We develop for you.”
RAM, Morocco’s national carrier, serves 94 destinations in 49 countries across the world and employs 5,413 people. The company is set on expanding and developing its fleet.
In December RAM received its first Boeing 737 Max-8 and announced that it will join the oneworld global airline alliance which includes industry heavyweights American Airlines and British Airways, to become the alliance’s first African full member and first recruit since 2012.
