Americans still only make up 3 percent of tourists in Morocco, but the number is growing.
Rabat – American insurance website Squaremouth has reported that Morocco was among its top four fastest growing travel destinations. Egypt, Tanzania, and Colombia also made the list.
Morocco had the second highest year-by-year increase at 73 percent. Egypt ranked number one with an increase of 146 percent. Tanzania pulled in a 61 percent increase and Columbia 60 percent. The four countries surpassed Israel, Iceland, Portugal, and Vietnam, last year’s fastest growing travel destinations.
The data was based on Squaremouth’s statistics revealing where its customers bought travel insurance for the most.
The website reported that their average traveler to Morocco spent $3,673.32 on their trip, a 7 percent increase from 2017.
Interestingly, the website noted a large boom of tourists from the “Silent Generation” to Morocco, at a 76% increase. The Silent Generation generally refers to those born between 1925 and 1942, who are in their 70s and 80s today.
According to Morocco’s tourism observatory, Marrakech, Agadir, and Casablanca are the most popular tourist destinations in Morocco. Statistics released by the observatory in November 2018 show the largest increase in tourist arrivals that year came from the US, with a rise of 28 percent.
Statistics from the observatory clearly show that Morocco is becoming a more popular tourist destination for Americans. In 2010, just 159,508 tourists arrived from the US from January to October. In the same period in 2018, however, 316,450 tourists arrived from the US.
US tourists still only make up a small percentage of tourists in Morocco, and only increased from 2 percent to 3 percent from 2010 to 2018. Morocco still gets most of its foreign tourists, 31 percent, from France. Tourists from Spain are the second most common at 20 percent.
It is safe to assume tourism from the US will increase even further in 2019, especially with Royal Air Maroc (RAM) adding more direct flights between the two countries.
Just last week, the airline announced it will launch a direct flight between Boston and Casablanca this summer, bringing the number of flights offered by RAM across the Atlantic to seven. RAM also serves New York and Washington, D.C., and will launch a flight to Miami in the spring.
Morocco appeals to tourists due to its reputation as a safe destination and its rich culture and history.