Morocco Adds 43,000 Hotel Beds in Two Years as Tourism Investment Accelerates

Rabat – Tourist infrastructure in Morocco has registered an increase of 43,000 new beds in the past two years, raising the country’s total lodging capacity to more than 304,000 beds, according to the latest statistics from the Moroccan Society of Tourism Engineering (SMIT).

The addition of new beds in Moroccan tourist infrastructure is one of the major results of the Moroccan national roadmap for tourism 2023-2026, which aims to strengthen infrastructure, diversify the tourism offer, and attract new investment across regions.

SMIT presented these updated figures during its latest board meeting, which took place on Wednesday in Rabat and was chaired by Fatim-Zahra Ammor, the Minister of Tourism, Handicrafts, and the Social and Solidarity Economy.

The board meeting reviewed the progress achieved by the organization and outlined its agenda for the coming years in the context of the continuous momentum of the tourism sector in Morocco.

Speaking at the meeting, Ammor highlighted the strategic focus on developing tourism products as a driver of growth.

Investment in accommodation and entertainment has played a decisive role in boosting the sector’s performance and improving Morocco’s competitiveness as a destination, she said.

The minister stressed that this approach will remain a central pillar of tourism policy, with a stronger territorial dimension to ensure benefits reach different regions.

She also underlined the need to reinforce SMIT’s role as a key public actor supporting tourism investment, particularly as demand continues to rise and the sector adapts to new travel trends.

More projects, broader segments

Another area of success for SMIT, aside from accommodation, is the development of tourism animation activities and experience concepts.

Since the launch of the 2023–2026 roadmap, the agency has invested in over 1,500 projects in different sectors such as gastronomic tourism, entertainment and gaming tourism, and eco-tourism.

SMIT Director General Imad Barrakad said this diversification is essential to extending visitor stays, increasing spending, and creating sustainable local jobs.

He noted that the agency has adjusted its intervention model to focus on projects with high local impact, supported by closer coordination with territorial authorities and institutional partners.

Barrakad then clarified that the current objective is the establishment of tourism projects that have both economic and work value, especially in areas that are not typically tourist destinations.

This strategy relies on proximity-based engineering, deeper knowledge of local realities, and the use of digital tools to better guide investors toward projects aligned with the specific strengths of each region, he explained.

SMIT also emphasized that the new strategy will aim to address the needs of the investors while supporting balanced territorial development. This includes modernizing services and simplifying processes to improve the overall investment environment.

For 2026, SMIT projects to focus on continuing the implementation of their tourism roadmap, promoting tourism investment, and accelerating the digitalization of their tourism services for investors.