Rabat – Moroccan leading state-owned television channel 2M received a warning from the High Authority of Audiovisual Communication’s (HACA) Higher Council (CSCA) over what it called a “clandestine advertisement” during the cooking game show “MasterChef Maroc.”
HACA issues in a statement that the segment of MasterChef Maroc broadcast on 2M on March 19 has “violated the legal provisions and regulations” relating to the sponsorship and television advertising.
The statement reads that a member of the jury and one of the competitors of the cooking game show made hidden references promoting a residential complex in which the show was recorded.
The show, HACA warned, contained “promotional” language, presenting the resort’s credentials as “exceptional” containing a “football and gold pitch,” “overlooking the beach,” and boasting “lots of activities.” Some of the competitors launched into effusive descriptions of the commercial entity as “beautiful” and “pleasant.”
HACA noted that the show also made heavy use of “sonorous” phrases which inspire a “direct” promotional intent to the products the segment contains.
