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Rabat – Vivo Energy Maroc, the energy company, launched on June 27, a highway awareness campaign named #CodeWahed.
The company, which distributes Shell gasoline and oil products as well as Butagaz liquefied Petroleum Gas throughout Morocco, launched the campaign in order to raise road safety awareness among Moroccan drivers.
The hashtag campaign, launched at the beginning of June 2019 on social networks, urges Internet users to respect the road code by signing a “digital contract”.
The National Committee for Traffic Accident (CNPAC) has also been involved in the campaign and has facilitated the promotion and broadcast of #CodeWahed on national television.
In their press release, Vivo Energy Maroc, revealed that “the objective of #CodeWahed is in line with that of the authorities; to reduce the number of accidents by 50% by 2026 by improving road safety.”
Hind Mejjati-Alami, Communications Director at Vivo Energy Morocco, stated that “the idea of #CodeWahed started with the observation that, unfortunately, there are almost as many road codes as there are drivers in Morocco.”
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She further added, “our message is simple, there is one road code to be respected by everyone! The originality of our approach is that it promotes public awareness through a hashtag called #CodeWahed.”
The #CodeWahed campaign has proven to be increasingly successful. More than 20 influencers and thousands of Internet users have supported and shared the hashtag.
The initiative reached approximately 10 million Internet users in only a few weeks.
In collaboration with the CNPAC, Moroccan television channels are expected to broadcast the awareness message #CodeWahed during prime time.
This campaign is an unprecedented initiative as the summer holidays approach.
Vivo Energy Morocco has honored its commitment to road safety awareness for over 15 years. The company adopted an extensive road safety program which allowed it to remain a pioneer and leader in road safety.
Through its #CodeWahed campaign, Vivo Energy Maroc hopes to create a security and health prevention culture which involves shareholders, staff, subcontractors, associates, and the general public.
