Hicham Lahlou is considered an African ambassador of design.
Rabat – The organizing committee of “Marmomac,” the biggest stone, design, and technology international trade fair, has invited the Moroccan designer Hicham Lahlou to the event as a guest of honor. Lahlou will be representing Africa, for the first time ever, in the international event taking place in Verona, Italy, between September 25 and 28.
The Moroccan designer will give an inaugural conference tomorrow, September 25, about Africa and the role of design as an economic stimulus for south-south cooperation. The presentation will take place in front of the event’s president, the mayor of Verona, and other Italian and international public figures in the domains of business and politics.
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Lahlou is considered an African ambassador of design. He presented last week, September 14, his latest book “African Generation: The Power of Design,” co-authored with Patricia Defever, at the London Design Festival. The BBC took the opportunity to interview him for their economic television news.
The 46-year-old designer is also the founder of the international events aiming to promote African design and designers: Africa Design Days and Africa Design Awards. He is also the African representative at the administration council of the World Design Organization.
“Marmomac” is an exhibition of the latest technologies in the domains of design, from different countries. Its program contains several meetings and conferences about design, of stones and marble especially. It also consists of masterclasses, given by well-known designers and architects, and tours around the historical monuments of Verona. Verona is also known as the world capital for marble and opera.