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Rabat – In light of the upcoming 24th General Assembly of the United Nations World Tourism Organization (UNWTO), which Morocco will be hosting in 2021, Morocco’s National Tourism Office has shared a video showcasing the beauty of Marrakech.
The UNWTO is the United Nations agency that oversees the promotion of responsible, sustainable, and universally accessible tourism. It promotes tourism as a driver of economic growth, inclusive development, and environmental sustainability.
The video, which was selected from a number of submissions following a voting process, shows Marrakech in its full glory: camels being led across arid plains, snow-capped mountains, and hot air balloons drifting through the sky
Aside from the landscape of Marrakech, the video also showcases the luxury of the city: the iconic black and white riad in La Mamounia, the Selman’s famous horses, among a host of other beautiful riads and hotels the city has to offer.
With shots of decadent tagines and high-end restaurants spliced in, its no wonder that this video was chosen to encapsulate the tourist potential of Marrakech.
According to the Moroccan Minister of Tourism, Mohammed Sajid, the chance to host the UNWTO is a great opportunity for the country, and further cements Morocco as a leader in world tourism.
“This victory is aligned with the strategy outlined by King Mohammed VI to achieve sustainable and inclusive development in all areas,” the minister told MAP on September 12.
“It also demonstrates the Kingdom’s privileged position in the field of tourism, thanks in particular to its development and stability,” he added.
The numbers back up his comments about Morocco’s prowess. A 2019 report analyzing Travel & Tourism Competitiveness, published by the World Economic Forum, ranked Morocco as first in the Maghreb region, and second in North Africa.
In the worldwide index, Morocco came 66th with a score of 3,9 exceeding the average in the MENA region, and surpassing the global average.
Read also: Tourism Observatory: Overnight Stays in Marrakech Continue to Increase
