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Rabat – Morocco’s association of automobile vehicle importers in Morocco (AIVAM) reported on February 2 that automotive sales reached 12,439 units in January 2022, marking a 6.72% drop compared to January 2021.
In its monthly report, AIVAM stated that vehicles registered last month across Morocco included 10,977 passenger vehicles (PCs) and 1,462 light commercial vehicles (LCVs). The numbers reflect a drop in sales for PCs and LCVs by 6.01% and 11,71%, respectively.
In January 2022, the passenger car category continued to be dominated by Dacia with a 27.61% market share ahead of Renault, Hyundai, and Peugeot with 16.63%, 13.4%, and 6.48% market shares, respectively.
In the light commercial vehicles (LCVs) category, Renault increased its sales by 45.16% to reach an 18.47% market share followed by Ford with a 16.21% market share. Interestingly, Chinese car manufacturer Dongfeng Sokon (DFSK) sales dropped by 41.33%, putting it third in the LCVs category. In 2021, DFSK recorded a 108% increase in sales, reaching 4,074 sold units.
For the premium car category, Audi ranked first with a 3.65% market share ahead of Mercedes (2.32%) and BMW (1.04%).
Additionally, AIVAM reported that Porsche and Jaguar sales fell by 38% and 78.57% respectively with only 3 Jaguar units sold in the past month.
Read Also: Automobile Market in Morocco Grew by 5.7% in 2021
In January 2022, AIVAM’s President Adil Bennani stated that the Moroccan automotive market grew by 5.7% in 2021. He added, “despite the increase in sales in 2021, the catch-up effect of the year 2020 remains limited.”
Bennani anticipated a 5% to 15% market growth in 2022 since the pandemic disrupted the global supply of semiconductors.
According to financial reports from Morocco’s Foreign Exchange Office, the automotive industry marked an increase in sales in 2021 of automotive cabling (30.7%), car construction (41.4%), and automotive parts (28.6%). Additionally, the office stated that the sector is the largest source of financial revenue in Morocco ahead of the phosphate and food industries.
As the sector is expected to recover gradually from its losses, Mordor Intelligence’s research concluded in June that the Moroccan automotive industry could grow by $14 billion by 2026. The advisory firm relates the anticipated growth to foreign investment and government incentives that drive the industry’s growth.
