Morocco’s OFPPT Invests in Market Research to Boost Performance

Rabat – Morocco’s national vocational training agency OFPPT has hired three consulting firms to conduct thorough market research on the service the institution offers. The study aims to strengthen the OFPPT’s position within Morocco’s training market.

The group of consulting and accounting firms OFPPT hired to put the research together includes Valyans, Ideo, and Grant Thornton, according to converging news reports.

The planned study is set to be completed in two phases and is projected to cost a total budget of MAD 2.9 million ($ 292,412).

The first part of the study targets Morocco’s training ecosystem, including its current state, regulations, key players, and its potential, news reports indicate. In the second phase, meanwhile, the market study will target OFPPT and provide an analysis of the strengths and weaknesses of the institution’s approach, methods, and human resources.

As well as assessing OFPPT’s performance on the national level, the study will also cross-examine the agency’s performance with similar institutions within similar markets. The main goal is to advise OFPPT on the best practices it needs to adopt to boost its performance and remain competitive in its sector.

With this market study, Morocco’s vocational training agency hopes to establish a roadmap and a plan of action to elevate its standing in the country’s vocational training landscape.

In recent years, Morocco has intensively invested in the national office of vocational training, with an aim to increase its appeal to Morocco’s youth population.

Within the 2022 fiscal year, Morocco has allocated over MAD 829 million ($91 million) to vocational training.

The 2022 budget represents a 138% year-on-year increase from the 2021 fiscal year, which is a telling indication of the special attention the government is paying to the sector.

The government has equally boosted the management budget within the sector by 79.8% in the past year. The budget reached MAD 365.25 million ($40 million) in the 2022 fiscal year.

Within Morocco’s national strategies, vocational training is viewed as the cornerstone to combat unemployment and enhancing economic inclusion.

In 2016, Morocco launched a national strategy — the National Vocational Training Strategy for 2021 — with the aim of reforming higher education and vocational training.

The plan aims to prioritize vocational training to increase employability while bringing national training centers up to speed with the needs of today’s economy.

Another goal of the strategy is to reduce the number of students and ease the pressure on the already-packed public universities. Through a nationwide marketing campaign, the government hopes to encourage students to opt for market-oriented majors within vocational training centers.