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Rabat – Moroccan singer Saad Lamjarred’s hit single “Lmaallem” (the boss), has exceeded a billion views on Youtube, becoming the first Arab song to break such a record on the streaming platform.
Lamjarred’s fans led a fierce campaign on social networks in recent days, with an aim to promote the artist’s hit song to reach one billion.
Released in 2015, this song is one of the best known in Lamjarred‘s repertoire, which caught the ears of a large foreign audience. Several music enthusiasts and non-Arabic speakers have since covered the song.
The music video of “Lmaallem” features fifties-style decoration and clothes, portraying a mixture of Morocco between the past and the present.
The hit song previously earned a Guinness World Record in 2015 for reaching nearly 23 million views in a mere three weeks after it was uploaded to Youtube.
Lamjarred’s 4 minutes and 14 seconds-long catchy song has seen a wide stamp of approval in Morocco and beyond.
“Lmaallem” was the second Arabic song to ever make its way into the record books after Emirati singer’s Hussein Al Jasmi’s song Boshret Kheir.
Born in 1985 in Rabat, the Moroccan pop singer-songwriter belongs to a well-known family in the artistic scene. Lamjarred is the son of singer Bachir Abdou and popular actress Nezha Regragui.
Saad attended the Music Conservatory in Rabat, where he studied music. In 2007, he finished second on Superstar, a Lebanese TV talent contest.
The Moroccan singer has since been on a success spree across the Arab world, earning recognition for playing a crucial part in globalizing Moroccan music. He has done so with several music tracks, mainly the hit song “Enty,” which has now reached over 77 million views.
Lamjarred and Lebanese musician Elissa recently released a duet titled “Min Awel Dekika” (from the first minute). The song has already reached almost 61 million views in only two weeks since its release.
Forbes Middle East ranked Lamjarred among the region’s biggest “Arab Music Stars” for the past year.
In 2020, Lamjarred featured among the top 50 most-streamed Arab singers on music application Anghami and the 50 most-streamed artists in the Middle East and North Africa on Deezer.
Lamjarred, however, has been facing a lawsuit of rape that goes back to 2016 from a complaint in France.
Read Also: Moroccan Singer Saad Lamjarred in Court to Face Rape Charges
