Rabat – Authorities in Morocco launched yesterday in Rabat the Women Entrepreneurs Finance Initiative (We-Fi), which aims to support women-led businesses to develop their operations through e-commerce.
The initiative is organized in partnership with Morocco’s Ministry of Industry and Trade, the World Bank Group, the National Agency for the Promotion of Small and Medium-Sized Businesses (Morocco PME), and Morocco’s Chamber of Commerce, Industry, and Services (CCIS).
It aims to support women entrepreneurs by increasing access to financial products and services, as well as providing opportunities to connect with domestic and global markets.
The program offers training in various digital professions to 1,500 small and medium enterprises (SMEs) run by women, to enable them to learn and master the rules of online sales and to develop their skills in using the various digital tools.
Additionally, the program provides training in various digital professions to 1,500 women-owned small and medium-sized enterprises (SMEs) to help them learn and master the rules of online sales and develop their digital skills.
The program’s goal is to assist them in developing their e-commerce activities to increase sales, reach new markets, and expand their business.
Director General of Morocco PME Brahim Arjdal commented on the occasion, saying that “promoting female entrepreneurship is a national priority and an essential matter for the country’s harmonious and inclusive growth.”
He added: “That is why, with our partners, we are launching the We-Fi program today to enable SMEs to develop their e-commerce activities and take advantage of the numerous opportunities that this sector presents for their business in terms of growth, new sources of income, and, why not, access to international markets.”
We-Fi’s coaching program will be given remotely and in person by national and international experts from across Morocco.
Founded in October 2017, We-Fi argues on its official website that its main aim is to open new doors for women entrepreneurs across the developing world including in the most difficult environments.
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