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Rabat – Global Sian Motors, a subsidiary of Bugshan Automotive Group, has announced the appointment of Morocco’s Saad Menioui as the new CEO.
The company, which is the exclusive importer of Changan cars in Morocco, said Menioui’s promotion is attributed to his contributions to the development of the Hyundai brand in the North African country.
The company said the CEO has an experience of 14 years, including a “solid background in economics.”
A graduate with a master’s degree in strategic marketing and commercial management from the Mohammed V University in Rabat, Menioui also served as director of network development as well as brand director at Global Engines before he joined the Sian Motors company.
Changan recorded 500 sales since its entry into Morocco’s market in June 2024, according to the press release on Menioui’s appointment.
“The brand is poised to become a major player in the Moroccan automotive market,” the statement concluded.
Morocco’s vast automotive potential has been featured in several global reports, suggesting that the sector could unlock significant opportunities serving Morocco’s economic growth.
In May of last year, Africa-focused business website Financial Afriq highlighted that Morocco has become the primary exporter of cars to the EU– overtaking traditional powerhouses like China, Japan, and India.
The report cited data from the Exchange Office, which said that Morocco generated a staggering $13.7 billion from the export of cars in 2023 alone – a remarkable achievement considering its relatively modest size in comparison to other automotive giants.
Riyad Mezzour, Morocco’s Minister of Industry, has frequently talked about the potential of the sector – specifically in the production of electric cars.
“We will be the most competitive and integrated electric platform in the world, serving not only our future giant factories but also the giant factories throughout the region,” Mezzour said in November of last year.
