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Rabat – New data from Morocco’s Exchange Office shows that tourism revenues saw an increase of 10.1% in January, reflecting a continuous positive trend.
The statistics show tourism revenues reached MAD 8.78 billion ($887.59) – an additional MAD 808 million ($81.6 million) recorded compared to the same period in 2024.
This is attributed to the influx of 1,25,197 visitors to Morocco recorded in January – a number that shows a 27% year-on-year increase.
Last month, Morocco’s Ministry of Tourism elevated the growing appeal of Morocco as a primary destination, recalling national efforts to put the North African country on the global tourism map.
Minister of Tourism Fatim Zahra Ammor said Morocco has established itself as a “true four-season destination,” with the numbers mirroring a “major qualitative goal for our roadmap.”
The country celebrated a tourism boom last year, welcoming 17.4 million visitors in 2024, a 20% increase compared to 2023 and far exceeding the target set for 2026.
The ministry attributed the increase in arrivals to Moroccans residing abroad (MREs), who flocked to the country during the summer season in record-breaking figures.
Morocco’s tourism industry recorded a remarkable $11.1 billion in revenues last year.
The North African country recently launched a series of initiatives, setting sights on different markets to attract millions of tourists. One of the recent campaigns was in January, when Morocco’s Tourism Office (ONMT) announced that it is ready to turn Rabat into a “fully fledged ” tourist destination.
Later in February, ONMT also announced it is strengthening ties with China’s tourism market – a country that has established itself as a global leader in outbound tourism, with 155 million international trips recorded in 2019.
