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Rabat – Morocco’s oral health challenges stood at the heart of a major event that marked World Oral Health Day 2025.
Haleon, a global leader in consumer healthcare, partnered with the FDI World Dental Federation and the Moroccan Association of Oro-Dental Prevention to bring together over 200 dental professionals, industry experts, and key stakeholders yesterday at the Hyatt Regency Casablanca.
The event’s goal is to promote awareness, encourage prevention, and improve access to care under the slogan “Happy Mouth, Happy Mind.”
Oral health demands serious attention, particularly in Morocco, where it remains a pressing concern.
Tooth sensitivity affects more than half of Moroccan adults, and nearly one in five people over 15 suffer from severe periodontal disease. Despite these statistics, many go without treatment, unaware of the risks that poor oral hygiene poses to overall well-being.
Nawab Rabi, a representative of both the Moroccan Association of Oro-Dental Prevention and the African Regional Organization of the FDI World Dental Federation, described the urgency of the problem.
“With 36% of Moroccans aged five and older experiencing untreated dental caries, our collaboration with Haleon is dedicated to enhancing preventive strategies, promoting oral health literacy, and increasing access to professional care, underscoring the essential connection between oral hygiene and overall well-being,” Rabi said.
For Yasser Abdelmoneim, Head of Expert, North Africa at Haleon, dental practitioners play an important part in addressing such oral health complications.
“As experts, our role goes beyond treatment. We must educate, empower, and endorse dentists. Too many patients delay care, unaware of the consequences of untreated oral health issues,” Abdelmoneim stated.
He added that Haleon is “committed to providing dental professionals with the latest research, technology, and clinical insights through different touch points being face to face or digital interactions.”
Meanwhile, Asif Alavi, Haleon’s Manager of North Africa, called for stronger efforts to prevent oral diseases before they take hold.
“Oral diseases are largely preventable, yet they continue to impose a heavy burden on individuals and healthcare systems,” he lamented.
Alavi reiterated Haleon’s commitment to “supporting dental professionals in
Morocco through initiatives like the Haleon Health Partner portal, which provides access to clinical research, webinars, and tools that enhance health literacy.”
“By working alongside partners like FDI and the Moroccan Association of Oro-Dental Prevention, we aim to strengthen preventive measures, improve accessibility, and drive oral health education across the country, he added.”
Haleon leads a variety of programs to help improve oral health in Morocco. Its most recommended product against tooth sensitivity, Sensodyne, is at the center of training programs and partnerships with industry leaders to deliver better care.
The company also plans to engage every Moroccan dentist by 2026 and disseminate their knowledge, expertise, and resources to facilitate greater care for their patients.
At the event, attendees had the chance to experience a VR simulation designed to enhance oral professional training. The interactive session provided valuable insights into effective oral care and demonstrated Haleon’s commitment to innovation.
By working with FDI and Moroccan dental associations, Haleon seeks to raise awareness and improve access to care. Prevention and education are top priorities in the company’s line of vision, as they look to make more Moroccans have healthier smiles and improved overall quality of life.
