Rabat – Morocco’s tourism sector continues its upward trajectory, with a 16% increase in overnight stays at classified hotels recorded by the end of February 2025, according to the latest data from the Tourism Observatory.
This significant growth reflects a strong rebound in both international and domestic travel. Overnight stays by non-resident tourists rose by 20%, while those by resident tourists grew by 6% compared to the same period in 2024.
Major tourist destinations across the country reported double-digit growth, led by Al Haouz with an impressive 37% increase. Other notable gains were recorded in Fez (+29%), Tangier (+28%), Casablanca (+25%), Essaouira (+22%), Agadir (+15%), and Marrakech (+9%).
The positive momentum continued into February, with overnight stays up by 15% year-on-year.
Non-resident tourists contributed to a 19% increase during the month, while resident stays rose by 6%.
Tourism revenues also saw a steady rise. Foreign currency earnings generated by non-resident visitors reached MAD 15.75 billion ($ 1.56 billion) by the end of February, marking a 3% increase from MAD 15.32 billion ($1.52 billion) during the same period in 2024.
The sector’s strong performance extended into the first quarter of 2025, with Morocco welcoming 4 million visitors by the end of March—a new record. This marks a 22% increase compared to the same period last year, according to the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy.
The ministry noted that this growth reinforces Morocco’s status as a leading and year-round travel destination, a trend that has been gaining momentum since the beginning of the year.
The figures highlight a balanced appeal, with 2.1 million international tourists and 1.9 million members of the Moroccan diaspora visiting the country during the first quarter.
The Moroccan government has committed over one billion euros ($1.09 billion) in public tourism investments over the next decade, not including private sector funding. This investment affirms Morocco’s commitment to strengthening its position in the Mediterranean tourism market.
