France Named Guest of Honor at Morocco’s SIAM 2025

Rabat – Morocco has named France as the guest of honor for the 17th edition of the International Agricultural Exhibition in Morocco (SIAM), running from April 21 to 27 in the city of Meknes. 

The French Pavilion, located in the International Hall, brings together nearly 50 exhibitors and is the result of a joint effort by Business France, the French Ministry of Agriculture and Food Sovereignty, the French Embassy in Morocco, the regions of Auvergne-Rhône-Alpes and Occitanie, and the French Chamber of Commerce and Industry in Morocco (CFCIM).

In recent months, diplomatic relations between Morocco and France have witnessed a notable improvement, especially following France’s formal recognition of Morocco’s sovereignty over the Sahara. 

Since then, bilateral ties have strengthened across multiple sectors, including agriculture, education, and innovation. Morocco has also been honored as a guest of honor at several major events in France.

The 2025 edition of SIAM comes less than a year after the signing of an agricultural framework agreement between France and Morocco in 2024. The agreement focuses on key areas such as knowledge exchange in agricultural training, the development of animal and plant production chains, adaptation to climate change, and the deployment of innovative agricultural technologies.

“France, as the leading agricultural producer in the European Union with a market value close to €90 billion in 2024, plays a major role in shaping global agricultural standards,” said Christophe Lecourtier, French Ambassador to Morocco. 

“We are proud to showcase our innovations and deepen our collaboration with Morocco, particularly through the French Pavilion at SIAM,” Lecourtier added.

France is also the world’s leading exporter of seeds and Europe’s top producer of agricultural inputs, said Business France in a press release. More than 500 French companies operate in the agricultural equipment sector.

The French Pavilion covers 400 m² and hosts exhibitors representing the entire agri-food value chain, from animal genetics and sustainable irrigation solutions to organic farming and storage infrastructure, added the statement.

“Being the country of honor at SIAM this year reflects the depth of our agricultural partnership with Morocco,” said Thierry-Alain Truong, Head of the AGROTECH France Pavilion at Business France. 

The conference space within the French Pavilion will see various discussions covering topics such as agroecology, water resource management, climate resilience, livestock technologies, and France’s support for Morocco’s agricultural transition. Speakers include representatives from CIRAD, Morocco’s Agricultural Development Agency, COMADER, MedZ, and regional officials from France.

The CFCIM is organizing B2B meetings between French exhibitors and Moroccan stakeholders, aiming to accelerate commercial ties and launch tangible joint ventures.

“These tailor-made business meetings are designed to spark real partnerships and boost commercial exchanges between our two countries,” noted Claudia Gaudiau-Francisco, President of the CFCIM in a statement.