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Home > Economy > YNNA Group To Showcase Green Innovations at Morocco’s 2025 Agriculture Fair

YNNA Group To Showcase Green Innovations at Morocco’s 2025 Agriculture Fair

The group is set to introduce new products designed to help farmers prepare for a more sustainable future.

Sara ZouitenbySara Zouiten
Apr, 17, 2025
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Rabat – The YNNA Group has announced its participation in the 2025 International Agriculture Show in Meknes (SIAM), taking place between April 21 and 27, with new products designed to support a more resilient and eco-friendly agriculture in Morocco.

The group is set to showcase products from four of its subsidiaries: Dimatit, Fibrociment, GPC Papier et Carton, and Afrique Câbles, across a large exhibition space of 300 m². 

Fibrociment is introducing a new type of panel and sandwich board for fast construction of agricultural buildings. These materials offer both energy efficiency and durability, said YNNA Group in a press release.

Meanwhile, GPC Papier & Carton is presenting 100% recyclable agricultural packaging. These come with high-definition digital printing, a first in Africa, making it easier to trace products and enhance branding.

Afrique Câbles is focusing on green energy, offering maintenance-free batteries for Euro 6 vehicles and solar GEL batteries that are suited to rural areas.

Dimatit aims to support Morocco’s “Generation Green” plan with sustainable irrigation solutions. These aim to help the farming sector move towards more modern, inclusive, and environmentally friendly water management.

“This ambitious participation reflects an industrial strategy focused on innovation, environmental responsibility, and closeness to the needs of the agricultural world,” added the statement.

It noted that this participation reflects YNNA’s strategy to focus on innovation, eco-responsibility, and closer ties with the agricultural sector in the wake of the challenges Moroccan agriculture is facing. 

In light of these climate, technology, and economy-related pressures, YNNA’s subsidiaries are offering practical solutions, added the statement.

“SIAM is a showcase for our environmental commitment, but also a strong message to the agricultural sector: industry can be a driver of sustainability,” said Sarah Kerroumi, Secretary General of the YNNA Group. 

The group’s goals are clear, Kerroumi added, saying that YNNA aims to “offer concrete solutions to agricultural challenges while strengthening national industrial and agricultural sovereignty, which depends on innovation, field proximity, and reducing our reliance on imports.”

Tags: agricultureSIAM
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