Rabat –The Ministry of Youth, Culture, and Communication and Bank Al-Maghrib (BAM) signed a new partnership agreement on Friday aimed at providing young people with additional benefits through the “Pass Jeunes” program.
The agreement, signed by Minister Mohamed Mehdi Bensaid and Bank Al-Maghrib Governor Abdellatif Jouahri at BAM’s booth during the 30th International Book and Publishing Fair, seeks to improve youth access to cultural resources and the history of Moroccan currency while promoting financial literacy.
Thanks to this partnership, holders of the “Pass Jeunes” will enjoy free admission to Bank Al-Maghrib’s museums and receive discounts on books and other merchandise sold at the museum shops.
Bank Al-Maghrib also pledged to actively support the promotion and communication efforts surrounding the “Pass Jeunes” within its museum spaces.
This collaboration is part of the larger “Pass Jeunes” initiative, reaffirming Bank Al-Maghrib’s commitment to encouraging financial inclusion and enriching young people’s access to cultural experiences.
Speaking to the press, Minister Bensaid said that the initiative aims to address one of the biggest challenges facing Morocco’s youth — enhancing their employability. He praised Bank Al-Maghrib’s efforts and emphasized the government’s broader strategy to equip young Moroccans with the skills needed to succeed in the job market.
Governor Jouahri, for his part, stressed that Bank Al-Maghrib is making its museums, resources, and expertise accessible to young people, describing it as an investment in Morocco’s future.
He added that the partnership would extend the cooperation between the two institutions through the Moroccan Foundation for Financial Education, with the aim of boosting services that already target youth, women, and rural populations.
“Pass Jeunes” is a national digital initiative designed for young Moroccans aged 16 to 30, offering them a single platform to access a variety of cultural, educational, social, and professional opportunities — ultimately promoting mobility, inclusion, and cultural engagement.
