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Rabat – Morocco received 5.7 million tourists in the first four months of 2025, representing a 23% increase compared to the same period in 2024, according to the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy.
The ministry described the performance as “exceptional,” noting that this rise means one million more tourists visited Morocco during the first part of the year. This strong growth places Morocco among the world’s most dynamic tourist destinations, it added.
April 2025 alone saw the arrival of 1.7 million tourists, a 27% increase compared to April 2024. The ministry said this reflects Morocco’s growing appeal and its ability to attract visitors beyond the traditional high season.
Tourism Minister Fatim-Zahra Ammor said the arrival of one million extra tourists during a period usually considered quiet signals a promising season ahead.
“These outstanding results show the success of the tourism roadmap launched by the government under the wise leadership of His Majesty King Mohammed VI,” she said. “This strategy focuses on promoting Morocco’s unique strengths and building a strong base for sustainable tourism growth.”
A report recently released by the Foreign Exchange Office showed that Morocco earned MAD 24.62 billion in tourism revenue during the first quarter of 2025. The country welcomed 4 million tourists between January and March. This represents a 2.4% increase in tourism revenue compared to last year.
The report comes as Morocco takes major steps to strengthen its tourism sector. Since the end of the COVID crisis, the country has invested heavily in upgrading airports and improving infrastructure across key destinations.
These efforts aim to provide a better travel experience for tourists and support the growing number of international arrivals. Morocco’s tourism office is also forming partnerships with airlines to boost air connectivity.
With major sports events like the 2030 World Cup, which Morocco will co-host with Spain and Portugal, the country sees a big opportunity to showcase its attractions to a global audience.
