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Doha – Moroccan football star Achraf Hakimi and renowned jewelry designer Mimia LeBlanc have joined forces to create a distinctive pendant honoring their shared Moroccan heritage. The collaboration and product were officially revealed on May 21.
The jewelry piece features a traditional Moroccan door design with the map of Morocco carefully carved inside. This distinctive creation represents more than mere adornment—it stands as a tribute to Moroccan culture, craftsmanship, and natural beauty.
“Conceived with pride, crafted with love, and inspired by Morocco’s eternal soul,” LeBlanc described the piece on her Instagram account.
The announcement included a promotional video showcasing Morocco’s cities, traditions, craftsmanship, and natural landscapes, with Hakimi proudly wearing the necklace throughout.
The collaboration represents a powerful fusion of athletic excellence and artistic craftsmanship. It brings together the Paris Saint-Germain (PSG) player and the respected jewelry creator in a project deeply rooted in their cultural identity.
Hakimi’s involvement extended far beyond lending his name to the project. The international right-back participated actively throughout the creative process, from initial sketches to selecting materials.
Every element was carefully considered through ongoing dialogue between the athlete and the designer.
The pendant represents a meaningful symbol of cultural identity rather than a mere fashion accessory. It speaks to Moroccans both at home and abroad, connecting generations through beauty and memory.
This collaboration shows a trend where partnerships transcend commercial interests to create something profoundly personal. The Hakimi-LeBlanc jewelry piece demonstrates how luxury and authenticity can coexist, with Morocco serving as a source of creative inspiration.
The campaign has electrified audiences worldwide, transforming a simple adornment into a celebration of Moroccan identity and cultural pride.
Just days after this jewelry launch, Hakimi cemented his legendary status by helping PSG secure their first-ever Champions League title with a commanding 5-0 victory over Inter Milan on May 31, further elevating his profile as both an athletic and cultural icon.
