Tesla Officially Enters Moroccan Market with New Local Subsidiary

Rabat – Tesla officially entered the Moroccan market with the opening of a local subsidiary based in Casablanca.

Tesla Archive on X, specialized in Tesla news, announced that Tesla will be in Morocco, and will manage the import, sale, and maintenance of electric vehicles, along with vehicle replacement services.

The move is Tesla’s first direct presence in North Africa, signaling Morocco’s growing role in the global shift toward clean energy and electric mobility.

Tesla created the local subsidiary on May 27, registering it as a limited liability company. With a starting capital of MAD 27.5 million ($2.75 million), Tesla’s Moroccan subsidiary is based in the Crystal Tower at Casablanca Marina, one of the largest business hubs in the city.  

The subsidiary was set up by two Dutch-based entities, Tesla International B.V., which oversees operations across several continents, and Tesla Motors Netherlands B.V.

The company also plans to roll out energy solutions, such as solar production systems, energy storage technology, and eventually explore electricity distribution. 

According to the same announcement, Morocco is set to become a strategic point in Tesla’s broader vision for Africa and sustainable innovation. 

Rafael Arqueza Martin will manage the new subsidiary alongside Shahin Oliver Khorshidpanah. 

The two will lead Tesla’s Moroccan subsidiary operations, which combine automotive services with energy solutions tailored to local needs. 

Tesla’s choice to formalize its presence in Morocco comes after its earlier decision to install Supercharger stations in the country in 2021, first in Tangier, then in Casablanca. 

Supercharger stations now operate across Morocco, including in Fez, Agadir, Marrakech, Rabat, and several other cities.

Those installations were Tesla’s first on the African continent, stressing Morocco’s role as a testing ground for broader ambitions.

Tesla is expected to introduce a full range of services, from solar panels and battery systems to technical support, engineering, and training. 

With Tesla now formally operating in the country, Morocco joins a select list of markets that host the company’s full range of services.