Marrakech – Royal Air Maroc (RAM) and Al Barid Bank have unveiled a pioneering digital service at Mohammed V International Airport in Casablanca. This innovative solution aims to enhance the passenger experience by combining technological advancement with personalized customer service.
According to the joint statement, the partnership between RAM and Al Barid Bank has resulted in the development of “Barid Payment Mobile,” an integrated mobile application that operates on tablets equipped with NFC payment terminals.
This technology enables passengers to make contactless payments by simply approaching the terminal with their bank card or smartphone.
According to the same source, this solution eliminates traditional payment terminals, offering a faster, smoother, and fully mobile experience, allowing customers to complete transactions directly on the agent’s mobile terminal in a simple and secure manner.
More than 24 specially trained agents will assist travelers throughout the airport, offering a range of additional services including “Select Seat” for preferred seating, access to Business Lounges, Business Class upgrades subject to availability, and the exclusive “Loft” service that combines Premium Lounge access with Fast Track privileges.
The initiative will initially be implemented at Casablanca Airport, then gradually expanded to Paris Orly and eventually to other airports. Three dedicated counters have been strategically positioned in key areas of the passenger journey: check-in, transit, and boarding zones.
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“This system reinforces our commitment to offering a smooth, personalized, and digital customer experience from the moment of arrival at the airport,” stated Hamid Addou, CEO of Royal Air Maroc.
“It is part of a global program to transform the customer experience, from the purchase of tickets through our new mobile application and website royalairmaroc.com, to the baggage delivery process,” he continued, adding that this program will span 12 months, with the ambition of elevating Casablanca to the status of a regional aviation hub of reference.
Al Amine Nejjar, Chairman of Al Barid Bank’s Management Board, voiced their pride in putting their digital payment expertise at the service of this pioneering initiative with Royal Air Maroc.
“This partnership illustrates our common desire to innovate to simplify the daily lives of citizens and travelers, by offering Barid Payment Mobile, a secure and cutting-edge soft POS solution,” he noted.
This initiative marks a major step in the digitalization of air transport services, concludes the statement. It forms part of a broader transformation program conducted by Royal Air Maroc aimed at enhancing the customer experience at every stage of the journey, from booking to baggage delivery.
