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Rabat — European logistics company Samskip has launched the Moroccan Reefer Service (MRS). This new weekly maritime line connects Agadir and Casablanca directly to Thamesport in the UK and Rotterdam in the Netherlands.
This service transports fresh products and represents the first short, fast, and sustainable shipping route from Morocco to Northern Europe.
Faster alternative for Moroccan exporters
The MRS targets Moroccan fruit and vegetable exporters by offering some of the fastest door-to-door transit times on the market.
The service is designed to provide a credible alternative to transport that combines Mediterranean ferry and road routes, which often takes longer and costs more.
The service uses 45-foot refrigerated containers that preserve product freshness while meeting road transport standards.
Through Samskip’s European network, goods that arrive in Rotterdam will benefit from rapid transshipment to Sweden, Norway, Finland, Poland, and the Baltic countries, with delivery within days.
With the new service, shipments from Agadir to Ireland can arrive in just six days.
Strategic partnership with Moroccan fruit board
Samskip has signed a long-term partnership with the Moroccan Fruit Board to support this initiative.
“This new connection marks a major milestone, not just for Samskip, but for the entire supply chain between Morocco and Northern Europe,” said Ólafur Orri Ólafsson, Chief Business Officer at Samskip.
He noted that after consultations with the sector’s professionals, the company is determined to “deliver a service that’s faster, greener, and more reliable.”
According to the company, this service reduces CO2 emissions by up to 80% compared to full road transport. The integration of customs formalities and inland delivery also streamlines the logistics chain and strengthens the competitiveness of Moroccan exports.
Strengthening Morocco’s export position
With this new maritime corridor, Morocco strengthens its position as a fresh produce export hub to Europe while embracing sustainable logistics practices.
The direct shipping route eliminates the need for complex multi-modal transport arrangements and provides Moroccan producers with faster access to Northern European markets.
The launch of the MRS demonstrates the growing demand for efficient cold chain logistics between the North African country and Europe, particularly for time-sensitive fresh produce that requires careful temperature control throughout the journey.
