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Marrakech – Chinese automotive components manufacturer Heilongjiang Tianyouwei Electronics Co., Ltd. has announced plans to establish a wholly-owned subsidiary in Morocco with an investment of €65 million.
Unanimously endorsed by the board on Wednesday, the decision represents a major milestone in the firm’s push to broaden its global footprint.
The new Moroccan entity, provisionally named Tianyouwei Electronics Morocco Co., Ltd., will be set up as a limited liability company with an initial capital of €12 million.
The total investment will cover land acquisition and construction of industrial assets, according to documents reviewed by local media.
Tianyouwei specializes in research, development, design, production, and sales of automotive instruments and smart cockpits. Their product range includes electronic dashboards, LCD instrument panels, dual-screen instruments, infotainment systems, wireless car chargers, and other automotive electronic components.
The company has stated that this Moroccan facility will become one of its key international production bases. The strategic location aims to leverage relationships with automobile manufacturers already present in Morocco, strengthen cross-border cooperation, and expand the company’s presence in the European market.
In its announcement, Tianyouwei noted that establishing a plant in Morocco will “optimize global industrial planning, facilitate expansion into foreign markets, stabilize international delivery capabilities, and better meet the expectations of international customers.” The company also views this as an opportunity to anticipate global market trends and needs.
According to its semi-annual report for the first half of 2025, Tianyouwei recorded operating revenues of RMB 2.029 billion ($282 million), showing a slight decrease of 0.49% year-on-year.
Read also: Chinese Auto Supplier Kuntai to Invest $13.7 Million in Moroccan Factory
During this period, the company continued to optimize its product structure and expand its customer base while maintaining close partnerships with industry leaders such as Hyundai Motor Group, BYD, Changan Automobile, Chery FAW Bestune, and Geely Group.
The investment will be financed through the company’s own funds or raised capital. Tianyouwei assures that the project “will not adversely affect the financial situation of the company and will not harm shareholders’ rights.”
However, the company acknowledges that the new subsidiary could face uncertainties related to macroeconomic conditions, sectoral policies, market fluctuations, operational management, and foreign legal frameworks.
Tianyouwei states it is working to adapt to Morocco’s regulatory and commercial environment to “reduce risks and ensure the proper functioning of the plant.”
This move is part of Tianyouwei’s broader international strategy. The company has already established subsidiaries and production units in Mexico and South Korea to respond more quickly to international client needs and ensure proximity supply.
The Mexican plant, built by the company, began operations in June, primarily targeting the North American market.
The launch of this new project in Morocco confirms the country’s growing importance in Chinese automotive-related investments. Previously concentrated in the tire sector, these investments are now extending to other strategic segments of the value chain.
For instance, Chinese company Bethel Automotive Safety Systems, specializing in automotive safety systems, announced in late July an investment of $75 million to create a wholly-owned subsidiary in Morocco.
