Marrakech – Egyptian technology and IT solutions provider 2B has officially launched its first store in Casablanca. This move represents a major milestone in the company’s strategy to extend its reach throughout North Africa and deliver advanced technology solutions to new markets.
The new Moroccan branch will offer customers the latest electronics and IT products, expert advice and support, both online and in-store.
“Our expansion into Morocco is an exciting milestone that builds on the strong foundation we have in Egypt, KSA and China,” said Mohamed Grida, CEO of 2B. “Egypt continues to be our largest market and operational hub, and it is from this position of strength that we are able to grow and bring our expertise to new markets like Morocco,” he added.
The company’s entry into Morocco follows its established presence in Egypt, Saudi Arabia, and China. Founded in 2000 by four entrepreneurs, 2B now employs more than 700 people and operates over 50 branches across Egypt, where it has maintained operations for 13 years.
2B opened its first retail store in Nasr City’s Technology Mall in 2010 and expanded into corporate solutions in 2018. Its distribution network now covers all of Egypt and serves over 400 traders, both online and at brick-and-mortar retailers.
Beyond retail operations, 2B is investing in human capital development. Recently, 40 Egyptian students and graduates completed specialized internship programs in software development, cybersecurity, data science, DevOps, marketing, and e-commerce.
“Through our internship programs, we have trained 40 young Egyptians across technology, development, and digital business fields,” said Noha Marghany, COO of 2B. “Alongside this, our Injaz program recognizes employees who deliver outstanding contributions and those who have shown long-term loyalty over a decade of service,” she added.
2B’s expansion comes amid growing Egyptian business presence in Morocco. Egyptian capital is steadily scaling across various sectors in the country, including energy equipment, EV micromobility, and light industry.
Cairo’s Elsewedy Electric currently operates out of Casablanca and serves Morocco and West Africa. The company holds approximately 65% of Morocco’s electricity-metering market while supplying cables, transformers, and turnkey power projects.
In the green mobility sector, Blu EV, backed by Naguib Sawiris, is preparing a $100 million initiative to convert gas motorcycles to electric and deploy battery-swap stations, with plans for a North Africa rollout from Morocco.
Three Egyptian factories worth about $100 million are under construction in Morocco, focusing on furniture, sanitary ware, and modern irrigation. A larger pipeline of projects is being considered, with Egyptian contractors exploring World Cup-related infrastructure opportunities.
To improve trade logistics, Rabat and Cairo have established a “Fast Track” for Moroccan goods and are preparing a direct maritime route. Two-way trade between the countries currently stands at around $1 billion, with Morocco planning to ship 1,000 cars to Egypt, signaling growing economic integration.
