Lynk & Co Expands to Morocco with Premium Hybrid and Electric Lineup

Marrakech – Lynk & Co, the Geely-backed auto brand founded in 2016, has officially entered the Moroccan market. The Chinese-European automotive manufacturer unveiled a range of premium vehicles during a launch event in Morocco, marking another step in its global expansion.

The brand is showcasing four key models for the Moroccan market. The flagship 08 SUV features a premium design with European comfort elements and a plug-in hybrid powertrain offering over 200 km of electric range.

The iconic 01, Lynk & Co’s first model, returns with a refreshed 2025 design while maintaining its hybrid and connected characteristics.

For environmentally conscious drivers, the company presents the 02, a fully electric vehicle representing its commitment to sustainable mobility. Rounding out the lineup is the 06, a compact SUV designed for urban driving.

“With the 08 and the 01, we propose models that embody Scandinavian elegance, technological innovation, and mobility designed for a new generation of Moroccan drivers,” said Mehdi Bouhafs, General Manager of Lynk & Co Morocco. “Our ambition is clear: to offer much more than a car, but a premium and connected experience.”

Founded in Göteborg, Sweden in 2016, Lynk & Co positions itself in the “New Premium” segment. The brand combines minimalist, functional design with a strong focus on connectivity and sustainability.

Currently present in more than 40 countries with over 700 sales points worldwide, Lynk & Co aims to establish itself as a major player in Morocco’s evolving mobility landscape.

In Morocco, Lynk & Co is distributed by LK Automotive, a subsidiary of AEK Holding, which is also the exclusive importer for Volvo Cars and Suzuki Motorcycles.

The partnership was formalized during the TCR World Tour 2024 at the Moulay El Hassan circuit in Marrakech. LK Automotive plans to build a robust distribution network and ensure high-level after-sales service.

“This partnership aligns with our vision of offering sustainable mobility that is accessible to all, while guaranteeing an outstanding user experience,” said Abdelouahad El Kadiri, Chairman of LK Automotive.

Lynk & Co posts 30% global sales growth

Lynk & Co has experienced significant growth globally, reporting 285,441 vehicle sales in 2024, approximately a 30% year-over-year increase. The company’s ownership structure recently changed after Volvo’s exit in November 2024, with Zeekr now controlling 51% and Geely Auto holding 49% as of February 14.

The brand distinguishes itself through innovative design, cutting-edge connectivity, and hybrid and electric powertrains. Benefiting from Volvo’s expertise, Lynk & Co stresses safety with advanced features for passengers and pedestrians.

Its business model in Europe is primarily subscription-based, with management reporting that 90-95% of retail sales revenue comes from monthly subscriptions rather than outright purchases.

Beyond selling automobiles, Lynk & Co positions itself as a lifestyle creator, with each model embodying a vision where design, technology, and community intersect. With clear objectives for emissions reduction and technological innovation, the brand aims to transform the mobility experience in Morocco, anchoring it in a more sustainable future.