Mohammedia – Sanlam Maroc’s new venture, Sanlam Private Investment, represents a turning point in how wealthy individuals will manage their assets in Morocco. The new business promises a holistic, high-standard service in managing wealth, offering clients not just investment services, but full support in legal, tax, compliance, and succession matters.
This offering is unique in Morocco because it combines several key components under one roof, including custom asset management, heritage engineering, alternative investments, and tailored mandate-based management. Its goal is to give clients access to top-level local, continental, and global expertise.
This move comes at a moment when Morocco is rising fast among African wealth markets. According to the Africa Wealth Report 2025, the country is home to about 7,500 millionaires, a number that has grown roughly 40% over the last ten years.
Morocco now ranks among Africa’s top five in terms of wealthy individuals. Such data help explain why a service like Sanlam Private Investment might find fertile ground.
Mohamed Amine Tazi, General Manager of Sanlam Private Investment, says their mission is to protect and grow both private and professional fortunes, and also to plan for structured transmission to future generations.
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The company frames this within an institutional context, aligning with AAA standards set by the larger Sanlam Group, which already has a continental footprint and access to global opportunities.
The new division is targeting several client types, from business owners to family shareholders; professionals and senior executives; expatriates and Moroccans living abroad; multigenerational wealthy families; and international investors.
It also pays special attention to younger generations to raise awareness about investment responsibility, governance within family assets, and the passing of wealth.
Sanlam Private Investment also positions Morocco as a bridge or hub between Africa and the rest of the world—incoming capital from African jurisdictions and outbound foreign investment alike.
This bidirectional gateway role leverages Morocco’s strategic economic position and its growing appeal in finance. The ambition is for Morocco not simply to serve local high net worth clients, but to be part of global wealth flows, offering them opportunities beyond borders.
