Rabat – Morocco’s tourism revenues jumped to MAD 100 billion in the first nine months of 2025, as the country welcomed 15 million visitors during that period.
According to the latest report from the Foreign Exchange Office released on Friday, tourism revenues increased by 14.7% by the end of September, representing an additional MAD 12.79 billion compared to the same period in 2024.
Data from the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy show that Morocco received 15 million tourists between January and September 2025, a 14% increase compared to last year.
In 2024, Morocco recorded total tourism revenues of MAD 112.48 billion, up 7.5% from MAD 104.67 billion in 2023. The country also saw a record 17.4 million arrivals last year, an increase of three million visitors, or 20%, compared to 2023.
Morocco expects tourism to continue its strong momentum. The Public Institutions and Enterprises Report, attached to the 2026 Finance Bill, projects that the country will welcome 18 million tourists by the end of 2025. This would generate around MAD 124 billion in tourism revenues.
The Bank Al-Maghrib, Morocco’s central bank, also anticipates further growth, forecasting that tourism revenues will rise 11.3% this year and another 4.8% in 2026, reaching approximately MAD 131.2 billion.
Tourism is one of Morocco’s most important economic sectors, contributing significantly to job creation and foreign currency earnings. The government aims to make Morocco one of the top tourist destinations in the Mediterranean and Africa.
As part of its national tourism strategy, Morocco is focusing on diversifying its markets, improving infrastructure, and promoting sustainable tourism. Efforts include the development of new flight connections, such as the upcoming direct route between Montreal and Agadir, set to launch in June 2026, and investments in coastal and cultural tourism.
The country’s growing popularity among international travelers reflects its political stability, rich cultural heritage, and varied landscapes, from beaches and mountains to deserts and historic cities.
