Saham Bank Launches nabD Digital-Only Banking Platform

Marrakech – Saham Bank announced Tuesday the launch of nabD, its new fully digital banking platform replacing the previous SoGé offering. The launch represents the bank’s latest move in its digital transformation strategy following its acquisition by Saham Group.

The new platform eliminates physical branch visits entirely. Customers can open accounts completely online and receive bank cards through home delivery. The service operates exclusively through a mobile application.

“The launch of nabD represents a key step in Saham Bank’s digital transformation,” said Ahmed El Yacoubi, president of the bank’s board of directors. “It illustrates our ambition to create a simpler and more fluid offering, in line with the expectations of a connected generation.”

Meeting the expectations of ‘a connected generation’

nabD offers several core services through its single interface. Users can manage their accounts autonomously, execute instant transfers including foreign currency transactions, and access real-time budget tracking. The platform includes integrated financial coaching tools and personalized advice features.

Customer support operates on extended hours to compensate for the absence of physical counters. The service also introduces “cagnotte nabD,” described by the bank as an exclusive savings management solution in Morocco.

The platform targets younger demographics specifically. A dedicated offering for adolescents aged 12-17 allows supervised financial management under parental authorization. This youth account includes free remote opening, specialized educational tools, and 24/7 parental monitoring capabilities.

Youssef Zerrari, director of the nabD business unit, said the platform “has been able to valorize the uniqueness of its 100% online model through an unprecedented, exclusive and resolutely innovative banking experience that adapts to the rhythms, uses and new lifestyles of customers.”

The digital transition builds on Saham Bank’s rebranding from Société Générale Marocaine de Banques (SGMB) in June 2025. The transformation occurred after Saham Group, led by Moulay Hafid Elalamy, acquired the institution for €745 million in November 2024.

Democratizing access to banking

The bank frames nabD as part of broader efforts to democratize banking access, particularly among younger generations. The platform operates under the tagline “Your Lifestyle Banking,” positioning itself as a service that integrates naturally into customers’ daily lives.

El Yacoubi stated the bank’s commitment to accessibility. “With nabD, we reaffirm our willingness to democratize access to banking, particularly among young people in their financial management through innovative and accessible services,” he said.

The launch coincides with Morocco’s accelerating digital transition in the financial sector, reflecting a structural shift in how financial services are designed, delivered, and governed as the country reconfigures its banking ecosystem for a digitally native economy.

Saham Bank positions nabD as leveraging its institutional infrastructure while offering completely dematerialized banking services.

The platform maintains standard banking security and governance protocols despite its digital-only approach. All services operate through the mobile application, from account opening to daily transaction management.