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Marrakech – Vietnam’s Trade Office in Morocco held in Casablanca last week a business seminar aimed at connecting Vietnamese exporters with Moroccan importers and distribution networks.
The event brought together representatives of the Casablanca Chamber of Commerce and more than 20 Moroccan companies operating in import, distribution, supermarket retail, and international trade.
According to the Vietnamese Ministry of Industry and Trade, the seminar served as a platform to introduce Vietnam’s economic potential and promote its key export products to the Moroccan business community. Officials presented an overview of Vietnam’s economic development, describing the country as one of the most deeply integrated economies in Asia.
Vietnam participates in multiple new-generation free trade agreements and plays a growing role in global supply chains. The seminar also featured the promotion of the Viet Nam International Sourcing 2026 (VIS 2026), a major sourcing event designed to facilitate direct business-to-business connections.
Several categories of Vietnamese exports were presented to Moroccan partners during the event. These included coffee, cashew nuts, spices, seafood, processed food, confectionery, and consumer products. Moroccan businesses assessed these goods as competitive in quality, diverse in design, and capable of meeting flexible market demands, according to the Trade Office.
A number of the attending companies expressed interest in establishing direct and long-term import relationships with Vietnamese manufacturers. Agricultural products, processed foods, and consumer goods drew particular attention from Moroccan importers. These categories align with current consumer trends in the Moroccan market.
During the seminar, the Trade Office screened a promotional video for VIS 2026. Officials outlined the event’s scope, targeted industry sectors, matchmaking activities, and opportunities to meet leading Vietnamese manufacturers in person.
The Trade Office also called on the Casablanca Chamber of Commerce and Moroccan business associations to promote the event among their members and encourage participation.
The event comes as trade between Hanoi and Rabat continues to grow. Bilateral trade between the two countries reached $380 million in 2025, a 25% increase from the year before. Morocco currently ranks among Vietnam’s top 10 export markets in Africa.
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The trade relationship has also gained momentum from high-level political engagement. Vietnamese National Assembly Chairman Tran Thanh Man conducted an official visit to Morocco in July 2025, during which he attended a policy dialogue on promoting bilateral cooperation in Casablanca.
Chakib Alj, president of the General Confederation of Moroccan Enterprises (CGEM), said he hoped cooperation with Vietnam would become a model of partnership between an African and an Asian country. He described Vietnam as one of the most open economies in the world, with strengths in agricultural processing, electronics, and education.
The Vietnam Trade Office in Morocco had already outlined plans to step up the promotion of Vietnamese products through major Moroccan trade fairs this year, including the SIAM agricultural exhibition in April and the SIEMA FoodExpo in September, with a focus on agri-food and consumer goods.
The two countries are also preparing to mark the 65th anniversary of diplomatic relations, established in 1961.
According to the Trade Office, the Casablanca seminar reaffirmed its role as a bridge supporting Vietnamese businesses in expanding exports to Morocco and the broader North African region. It also aimed to deepen mutual understanding between the business communities of both countries and lay the groundwork for sustained commercial cooperation.
