Brahim Diaz, Adidas Strengthen Partnership Through ‘You Got This’ Campaign

Diaz is becoming one of Adidas’ key faces on a global stage and carrying that visibility with Moroccan colors.

Brahim Diaz’s partnership with Adidas is getting bigger. A little over 2 years after joining the brand, the Moroccan international now finds himself at the center of one of Adidas’ biggest football campaigns ahead of the 2026 World Cup.

The Real Madrid attacker is one of the faces of Adidas’ new global “You Got This” campaign, a project bringing together some of football’s biggest names.

Brahim Diaz is the official face of the Morocco 2026 World Cup kit launch, embodying the core message of overcoming pressure with confidence.

Moroccan fans have noticed that many campaign visuals place Brahim alongside the colors of the Moroccan flag, with green and red playing a major role in the imagery.

Aside from Adidas promoting the player, they’re also leaning into the identity and story that come with him.

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Une publication partagée par adidas Arabia (@adidasarabia)

The timing is no coincidence either. Earlier this month, Adidas officially launched its new F50 Elite “Hyperfast” boots ahead of the World Cup, and Brahim has become one of the leading names chosen to showcase the new model. The company clearly sees him as one of the faces of its football future, and their relationship has grown quickly.

For most of his career, Brahim was associated with Nike. Then in February 2024, he made a big move by signing a long-term deal with Adidas, a switch that surprised many at the time. Since then, his role inside the brand has expanded.

And this isn’t the first time Adidas and Brahim have connected football with culture. Back in December 2025, he played a central role in the Adidas x Arte capsule collection, a project inspired by North African football culture.

Now, Diaz is becoming one of Adidas’ key faces on a global stage and carrying that visibility with Moroccan colors.