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Agadir – Sanlam Morocco and TotalEnergies have announced the signing of a strategic partnership aimed at developing integrated solutions focused on mobility and customer experience.
“Sanlam Morocco and TotalEnergies are pleased to formalize the signing of a strategic partnership around mobility and customer experience,” Sanlam Morocco announced.
According to the announcement, the agreement seeks to gradually introduce combined offers that bring together insurance, assistance services, and TotalEnergies’ mobility-related services.
The collaboration is also expected to enrich customer journeys by offering more seamless and connected experiences, both at TotalEnergies service stations and throughout the car insurance claims process managed by Sanlam Morocco.
“This collaboration will gradually pave the way for solutions combining insurance, assistance and TotalEnergies services, and enriched and combined customer journeys, both at TotalEnergies stations and during Sanlam car claims,” Sanlam Morocco added.
The announcement comes amid a strong performance in Morocco’s insurance industry, which continues to show solid momentum in 2026.
According to the Insurance and Social Security Supervisory Authority (ACAPS), Morocco’s insurance market recorded a 17.2% increase in total premiums during the first quarter of 2026 compared to the same period last year, reflecting broad-based expansion across key segments, including motor and non-life insurance.
This strong quarterly growth builds on an already expanding industry, supported by rising demand for motor insurance, assistance services, and risk coverage linked to mobility and infrastructure development.
In parallel, the structure of the Moroccan insurance market continues to evolve. Motor insurance remains one of the largest segments, accounting for more than a quarter of non-life insurance turnover in 2025, reflecting the strategic importance of car-related services in the sector.
