FRMF Launches New Summer Collection Inspired by Morocco

The federation officially unveiled a new lifestyle line this week, now available through its official store channels.

The Royal Moroccan Football Federation is expanding beyond football shirts and matchday gear with a new summer collection designed for supporters who want to carry the colors of Morocco beyond the stadium.

The federation officially unveiled a new lifestyle line this week, now available through its official store channels.

This is not being presented as a traditional football collection. Instead, the idea is to blend Moroccan football identity with everyday fashion. The new line combines sportswear influences with contemporary style and elements inspired by Moroccan culture, creating products intended for daily use rather than only match days.

The collection includes clothing, accessories, and lifestyle products carrying Morocco’s colors and visual identity. Some items were also developed in collaboration with PUMA, the federation’s official partner.

According to the FRMF, the products were made in Morocco by fashion creators and specialists working to high production standards. The project strengthens local production while giving fans a bigger range of official merchandise options.

The launch shows how much the relationship between the national team and fans has evolved in recent years.

Morocco’s profile has grown internationally, and demand around the Atlas Lions brand has expanded well beyond match tickets and jerseys. The federation has increasingly leaned into that momentum, introducing new products and widening its retail presence.

The collection is already available at the FRMF official store in Arribat Center Mall in Rabat as well as online through the federation’s store platform.

The federation also plans to open a future retail point at Mohammed V Airport in Casablanca, and matchday shops remain active during national team fixtures in Rabat and Tangier.