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Rabat – The German software company SAP opened a new office in Morocco on Tuesday as part of the firm’s expansion into the continent of Africa.
The inauguration of the new office in Casablanca’s CasaNearShore Park occurred as the 2016 SAP Africa Francophone Partner Forum unfolded in the coastal Moroccan city. The company hosted 100 partners at the event, led by Gilles Lejpretre, SAP’s managing director for Francophone Africa.
“Making the world run better and improving peoples’ lives through harnessing the power of economic and social digitization particularly resonates in Africa due to various challenges and opportunities,” Brett Parker, managing director of SAP for all of Africa, commented.
“The Morocco SAP office opening comes at a time when we are actively expanding our reach across the region and bolstering our collaborative partnerships with like-minded businesses, partners and with government…SAP is incredibly optimistic about prospects in the region and looks forward to expanding its presence in the years to come.”
SAP has invested in Moroccan talent in information technologies several times before. In early April, a team of the company’s “Master Instructors” led a workshop to train 600 Moroccan computer science teachers in anticipation of Africa Code Week this October.
During last year’s continental code week, the company taught almost 88,000 African children basic coding skills free of charge. Morocco had the highest number of participants in the program with 35,000 of the North African kingdom’s children registered.
SAP also runs a scholarship program that allowed 40 Moroccan students to continue studying computer science last year.
Five German engineers began the company in 1970, after IBM, their previous employer, asked them to stop working on a project that would allow enterprise-wide systems to run a software the company had acquired from Xerox.
The company’s full name in German is Systemanalyse und Programmentwickling and translates to System Analysis and Program Development. In accordance with its name, the company builds and sells software that manages business operations and customer relations.
Last December, SAP announced the opening of a new office in Luanda, Angola.
