Rabat – After creating the Facebook group “Les Voyageuses,” which has nearly 120,000 members, the two young Moroccan globetrotters, Houda Chaloun and Nadia Stoti, will launch on December 15 the first online women’s magazine dedicated to travel: Mag Les Voyageuses.
Chaloun and Stoti are at the head of the digital communication agency “Les Voyageuses,” specialized in tourism marketing.
For more than three years, they had both been travelling the world before their paths crossed in Morocco and gave birth to the first participatory women’s web magazine, under the slogan, “Take off!”
The globetrotters seek to “inspire women to travel and discover the world, to experience new adventures, to meet new people, to leave their comfort zone to better rediscover themselves, to dream big and dare to realize their dreams.”
“A lot of Moroccan women dream about traveling but question their ability to do so. Stories on the webzine are meant to instill in Moroccan women a sense of confidence, inspire them to go discover the world, and maybe discover a little bit more about themselves at the same time,” Stoti told Morocco World News.
The magazine will allow not only the founders, who each hold a personal blog, but also other women to share their experiences, chronicles, feedback, recommendations, and travel plans, while adapting the content to the reality of socio-cultural challenges faced by women from the Maghreb.
According to Chaloun and Stoti, the web magazine is addressed to women of all ages and backgrounds as well as all types of travelers: solo, family, lovers, adventurers, shoppers, and more.
“The webzine that we will be launching is a platform for all these women to find and share valuable resources and stories about traveling. The webzine is an important cornerstone of our project, with a broader vision to make Les Voyageuses one of the biggest and most engaged travel communities, not only in Morocco but in the whole continent and beyond,” said Chaloune.
As the two founders point out, the Mag Les Voyageuses is “much more than an information site, it is a source of motivation and a catalyst for change: changing the way we travel by raising awareness of ethical and responsible tourism, changing vision of the unknown, and perception of ourselves.”
“Traveling is first and foremost a personal journey that arouses curiosity in the human being, in his primary relationship with the Other and with the nature. Travel has the power to break stereotypes, prejudices, taboos,” the globetrotters said.
Many activities ranging from weekends escape, cultural visits, surf lessons, excursions and karma yoga sessions are expected to take place, bringing together passionate travelers from Morocco and abroad.
The magazine will be mainly funded by targeted advertising related to tourism and travel in addition to personalized travel accessories that will be available for sale on the website.
According to the founders, the revenues will be used to finance the organization of meetings of the community members, or donated to social associations in Morocco.